[ About me ]
Design Studio · Mel / Syd / Auck / Remote · Since 2018

Hello,
I'm Luke.

Design and illustration are second nature to me. I was once a photographer, who moved into design, and ended up being the creative for a fashion/apparel brand - logos, illustration, design, web... From that I moved into branding, social media and web design.  I love to work with clients and together, establish an aesthetic and social presence that conveys the essence of the brand, the business, and its people, to the wider world.

[ About me ]
Auckland
Working anywhere
[ Status ]
Booking for 2026
Reply within 24h
[ ABOUT ME ]
English
Fluent · conversational · ok
[ 01 / 06 ]
Background

A studio of one. Eight Years Deep

© Studio Lequon
The short version

In an age of mass media, Design is Currency

Ours is the job between the business and the customer - in a visual communication we announce all there is to know about the essence of the enterprise, and maintain a place in the marketplace when nothing else can.

I love to work with clients and together, establish an aesthetic and social presence that conveys the the brand, the business, and its people, to the wider world.

Luke H

Designer · Founder
[ 01 / Output ]
031.
[ 02 / studios ]
2×
[ 03 / Tenure ]
08yr
[ 04 / cooffees ]
∞.
[ 02 / 06 ]
Principles

Four beliefs  the studio runs on.

01
genius

Genius is simplicity dressed up as complexity

Discipline
to know
02
Labour

Labour is one half

Discipline
fortitude
03
Brilliance

Brilliance is the other half

Discipline
Inspiration
04
Truth

It can be done

Discipline
truth
[ 03 / 06 ]
Journey

Eight years, three chapters.

2026

Studio of one, Year eight
Lequon · Tokyo / remote
Lequon · Tokyo / remote
Identity work for two product founders and a Tokyo coffee roaster. Slowing down on volume, sharpening on type.

2024

First book published
A. Mori · "Quiet Systems"
Editorial · 168pp
A monograph on small-studio brand systems, printed in Antwerp. Sold out the first run in 4  weeks.

2022

Brand New nomination
Novaire Co. rebrand
Novaire Co. rebrand
Identity system for a Pacific-Northwest outfitter; nominated alongside studios 20× the size. Lost gracefully.

2020

Moved practice to Tokyo
Setagaya-ku · still here
Relocation
Pandemic-era move from Berlin to Tokyo. Picked up two long-term clients in the same month — got lucky and stayed.

2016

Senior designer · Vale&Form
Berlin · Cultural & tech
Agency life
Identity work for museums, festivals and a couple of fintechs. Learned the difference between a system and a logo.
42%
Brand identity
Logo, type, color, voice. Delivered as guidelines + working assets your team can run with.
Avg engagement
6–10 wk
28%
Web & product
Marketing sites and product surfaces — designed in browser, shipped in your stack or handed off in Figma.
Avg engagement
4–12 wk
18%
Editorial
Books, magazines, longform digital. The work that keeps the eye honest.
Avg engagement
3–8 wk
12%
Type & art direction
Custom display typefaces, photography direction, motion supervision. Often inside a larger engagement.
Avg engagement
3–8 wk
[ 06 / 06 ]
Recognition

Designs, media, mentions.

'26
Sidebar.io · Featured
LEQUON v1.0 release a brutalist portfolio
Site of the day · May 24
'26
Talk · OFFF Tokyo
"Quiet systems for loud ambitions"
40min · Main stage · April
'25
Awords · SOTD
Vale&Form. brand site
Site of the Day · Sept
'25
It's Nice That · Interview
"Designers who say no well"
Long-form profile · July
'24
Print · Quiet Systems
First monograph — sold out run
Antwerp · 168pp · 600 copies
'24
Brand New · Notable
Nørdic/01 identity system
Notable mention · March
'23
Podcast · The Honest Designer
"On working alone, on purpose"
Ep. 087 · 62 min · November
'22
TDC · Type Directors Club
Cert. of Typographic Excellence
Northwind Co. type system
now / 05.24.26

What I'm doing
this month.

An always-current snapshot of what's on the desk. Closer to a journal than a portfolio — updated whenever it stops being true. Inspired by Derek Sivers.
Last updated
2 days ago
[ Building ]
Northcote Medical Clinic - visual identity
[ web ]
Studio Website - Web Design
[ Designing ]
Art Posters - a dreamscape
[ volunteer ]
Looking after brother's dog
[ study ]
After Effects Tutorials
Now You
Know me.
Start a project — say hello
Or follow along — @ghostfish.jp
Studio hours: early-late
Studio — Auckland - Remote