GhostFish

Ghostfish, a fashion company disguised as relaxed beach lifestyle hobby, was the new kid on the block and needed to make a statement. The strategy was simple - be noticed first, sell product second. The visual identity had to be all things at once, but in particular it had to be memorable, for all the right reasons. The colours and the images popped and bought beach style to life. The designs were busy and vibrant - no sophisticated blacks nor greys - only good vibes and good times - all in social media carousels to stop a scroller in their tracks.