Saints Pizzeria
Saint’s is an all nighter - a basement diner that serves pizza and pasta to city dwellers and night owls. Pizza has its own 1950s aesthetic, and so the colours are strong, positive, and upbeat, the type is busy, and the image is all inner city cool.
The Challenge
Maison/04 had built a private clientele on twenty years of word-of-mouth, but their visual identity hadn't been touched since 1998 and couldn't carry a ready-to-wear launch.
Labels, lookbooks and press kits each read like a different house. Buyers were charmed in person and lost the moment a PDF landed in their inbox.
Our Strategy
We rebuilt around a custom serif and a single editorial grid, then applied it across labels, lookbook and the campaign before drawing a single new mark.
Six weeks of typography and photography direction before the wordmark — the same restraint the atelier puts into a hem.
